Helping innovators and creators maximize the value of their work.

Our focus is to help companies go from vision to results. We develop and implement broad ranging strategies that are instrumental in capturing demand of some of the most widely used technology and entertainment products in the world. Our objective is to enable you to maximize the revenue a product can earn from the demand you’ve generated while maintaining the strongest relationship possible with your customers. FiveBy began as a small consultancy and has quickly grown into a technical, analytical and strategic business services company. Our clients include some of the largest companies and organizations in the software, gaming, and media and entertainment industries. Our vision is to share best practices across all industries that rely on intellectual property for the foundations of their business.

Piracy Occurs When A Product's Value Proposition Fails To Succeed In The Market

ASSESSMENT

Assessments ranging from high level business model reviews to in-depth product or offering examinations. Our assessments can be used to measure financial losses or inform security or threat models.

STRATEGY

Support the development of a vision, mission, strategy and tactics framework for your business or product. The development of a comprehensive business and technical strategy will help maximize revenue from products.

RISK

Reviews of existing and new businesses, products and product features to identify risks and vulnerabilities that can negatively affect customer experience, product sales and business performance.

SECURITY

Security assessments ranging from complex network and content environments to evaluations of durability of product security features and ROI models for use in justifying product investments.

DATA

Data analysis ranging from multi-terabyte big data analysis to complex many-dimension sales, licensing and product use data.

RESEARCH

Research focused on product value propositions, pricing and marketing with live audience focus groups, quantitative survey and innovative ethnographic-type research projects.

‘Five by Five’ - originally used in radio communications to mean "I understand you perfectly".

Anti-piracy Strategy

Utilized the results of market research and technical assessment to develop a specific strategy for a combination of product features and security investments to support the product group’s objectives.

Small Business Victims of Piracy

Developed and managed a market research project to explore the experiences of small business customers who unknowingly purchased copies of counterfeit software.

Financial Impact Analysis

Worked with Legal, Financial and Engineering resources to assess the vulnerability of products to exploitation. Developed a piracy impact model that provided dollar loss, current rate and piracy forecast.

Technical Exploit Analysis

Gathered and analyzed technical exploits of a product’s security and anti-piracy technology. Conducted primary research to determine the nature of vulnerability and the level of awareness within the hacking community.

ROI of Anti-piracy Measures

Developed a rapid analysis of the potential return on investment of a product anti-piracy feature upgrade. Assessed exploits of the current technology and developed a model for projecting future piracy.

Complex Product Telemetry

Conducted cyberforensic analysis of large scale product telemetry data to identify product misuse and measure potential customer exposure to malware and other security risks.

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Alex Kochis
President
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David Lazar
Principal Consultant
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Debbie Walsh
Principal Consultant
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Kelli Marks
Business Operations
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Susan Leaming
Data & Analytics
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Blake Leithiser
Data & Analytics
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Roger Ma
Data & Analytics
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Michael McDonald
Data & Analytics
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Aaron Shaw
Data & Analytics
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Jim Corey
Data & Analytics
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John Rogers
Operations Engineering
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Trede Huber
Operations Engineering
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John Ivery
Operations Engineering
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Todd Hendricks
Program Management
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Alex Park
Program Management
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Crystal Whitehead
Program Management
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Vera Machinisky
Remediations
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Tania Mueller
Remediations
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Ken Patner
Remediations
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Nick Thain
Remediations
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Max Kee
Techical Program Management
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Greg Sharp
Technical Program Management
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Rajat Mago
Program Management

Our amazing staff includes; Internet Investigators, Business Analysts, Security Analysts, Database Developers, Database Administrators, Project Managers, Product and Program Managers and others. Contact us if you are interested in projects or opportunities with FiveBy.

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  •  info@fiveby.com
  •  3040 78TH AVE SE, #667
    MERCER ISLAND, WA 98040

FiveBy has offices in Seattle as well as operations in Redmond, WA and San Jose, CA.
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